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Wednesday, January 25, 2012

Google at it Again

So everyone knows Google is one of the most powerful companies in the world because of the vast amount of information it possesses. This information is then used to sell advertisements on Google websites. Well apparently in March Google is unifying it's privacy policies for all it's programs.

From Newser:
Google's new privacy policy, designed to unify its various services, is not expected to be announced until March 1, but already consumer advocates are warning that the digital giant will be tracking and combining more information about us than ever before, reports the Guardian. Google says its new rules will be greatly simplified, as the company currently has more than 70 different privacy policies, but critics say there is too much room for Google to abuse that data. "In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience," said a Google spokesman. 

Google plans on treating all of its services—YouTube, Gmail, Google Maps, Google+ and Android mobile—as a single collection of data, which can better target advertising and other revenue-generating services. There will be no way of opting out of being tracked, according to reports. "There is no way a user can comprehend the implication of Google collecting across platforms for information about your health, political opinions and financial concerns," said one privacy expert. Google has recently come under fire for adding Google+ information to its searches , which critics say undermines the neutrality of its search engine.

Look, I'll be honest, I think this whole thing is just a means for Google to operate easier. If the privacy policy is unified then they can collect and organize data more easily.

That being said, Google will now have a user's data across all Google products which means that they can use Gmail and Google+ in tandem to sell advertisers on things about us. Put all kinds of outdoors shit on your Google+? Get outdoor store ads and shit like that. I'm not sure it's that huge of a deal, but with Google they are always trying to learn more and more about us to make money, and that's the bottom line.

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