So when Google first launched Google + it was touted as the new Facebook, the new thing in social media. And what people found out was they didn't want to put in the time and effort for Google + because well, we all have Facebook.
Google+ launched with ambitions of competing with Facebook, and if you listen to CEO Larry Page, it's on pace to do just that, with 90 million users registering since June. But there's one big problem, the Wall Street Journal observes: Those 90 million users aren't actually doing anything once they've signed up. According to comScore, the average Google+ visitor spends just three minutes a month on the site, compared to six or seven hours for Facebook.
"Google+ "does not have the same degree of vibrancy that Facebook, Twitter, or even Pinterest has at the moment," says one media buyer. To wit, Zynga says the growth of CityVille and Zynga Poker players—both games are now offered on Google+—has been sluggish. But Google insists that Google+ is more than a destination website, arguing that it adds value to other Google services like search and YouTube. "We're growing by every metric we care about," said one Google VP.
Look, this is why Facebook is such a dominant force in social media. You already have one. It's already setup, your wall already has posts. People already communicate with you on Facebook. Twitter is able to break into the picture because it is simpler and more mobile. But Google + is just a repackaged Facebook, and that just doesn't fly at all. Who the fuck wants TWO stupid websites to dump time and effort into? Not this fucking guy.