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Tuesday, May 3, 2011

New Bond Movie Making Dough Already

So James Bond movies are all about ladies, guns, gadgets, and Coca Cola. The newest installment of the serious is already making serious bank on product placement. Like 45 mill. Cha Ching.

Whatup Smirnoff
From Huffington Post:

James Bond's only loyalty is to the Queen, and being a badass: for 50 years, no temptress or evil Communist villain could lure him. Turns out, what those double agents and cackling evil doers were lacking were watches and some Chinese electronics.

The Australian reports that producer MGM and distributor Sony will work to procure $45 million in product placement advertising in the new James Bond film, shattering the previous record of $20 million in "Minority Report." Sony will be sending out brand ambassadors to a number of companies, including Chinese tech empires.

Of course, corporate influence in 007's adventures is nothing new; he raced around the worldwide in a name-dropped Aston Martin for years before deliberately switching over to a BMW. 

Does this surprise anyone? James Bond is all about fancy toys, martinis and cars and suits. Just throw names on everything he has and bam, you just made 45 mil without even showing the movie. Clever shit Sony. Even if 3 people see the movie it is making bank roll.

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