Attention Whore on Jay-Z's Nuts

From the Smoking Gun:
JANUARY 17--In a blatant attempt to capitalize on the birth of Jay-Z’s and Beyonce’s daughter, a New York City designer has filed an application to trademark the baby’s name so that he can place it on an assortment of children’s clothing.


On January 11--four days after Blue Ivy Carter’s birth--Joseph Mbeh filed an application with the United States Patent and Trademark Office seeking a mark for “Blue Ivy Carter NYC,” according to USPTO records. The application by Mbeh, 35, covers “infant, toddler and junior clothing” including dresses, skirts, sleepwear, and undergarments.

Mbeh’s trademark application was filed without consent or knowledge of the infant’s famous parents. The application, which cost Mbeh $325, was filed by Patricia Elie, a Queens lawyer.

This guy?

In his USPTO filing, Mbeh contends that he has been using the “Blue Ivy Carter NYC” name since “at least as early as 01/09/2012,” two days after the child’s birth at Lenox Hill Hospital in Manhattan.

I got this guy figured out. Attention whoring. Get Jay-Z and Beyonce's attention with this shit and then maybe Beyonce looks at the baby clothes you are selling, maybe she likes something and invests in your company. I see that angle.

Unfortunately the other way it could go down is Jay-Z calls up a homie of his from back in the day and they kick in your door and then you change your company name real quick. I don't know if I'd take that risk but maybe this guy is that rare attention-whoring genius. Or maybe he's an idiot.