Under Armour: Making Moves in the NFL

So Cam Newton just signed an endorsement deal with Under Armour. The deal is reportedly giving Newton the biggest endorsement deal of any NFL rookie, surpassing the $1 million Adidas threw a mil at Reggie Bush in 2006 when he joined the league. Full story at Sporting News. Under Armour also made another move this off-season, picking up Patriots Quarterback Tom Brady, whose contract with Nike expired this year.

From signing autos to signing checks

Brady, TD's and business ventures

Unlike Newton however, Brady, who inked his deal with Under Armour in October 2010, insisted on getting a stake in the company as well, according to SI. Tommy is a smart businessman. He knows Under Armour is on the come-up, and he wants to get paid. And paid again when the company, right now only a twentieth the size of Nike, takes over the sports world. Which it might, in any case they are making some moves this year to pick up some awesome endorsers. Will 2011 be the year of the Under Armour?