A new line of Legos made especially for girls just doesn't stack up for critics who complain the Lego Friends' line is needlessly gender-biased, reports the LA Times. With bright colors, stylish clothes, and slim female figurines, Lego Friends is facing online petitions and strong words from the International Association of Eating Disorder Professionals. The new Legos are "devoid of imagination and promote overt forms of sexism," complains the association, and send girls a message "that being pretty is more important than who you are or what you can do."
The Denmark-based toy company, however, says it is only responding to customer demand. "We heard very clear requests from moms and girls for more details and interior building, a brighter color palette, a more realistic figure, role play opportunities and a story line that they would find interesting," says one Lego exec, who says that the Friends line was not just for girls. "We know that many girls love to build and play with the wide variety of Lego products already available."
Look, I know girls who played with LEGOs back when there was just plain old blocks. But you can't blame them for trying to take some marketshare away from things like Barbie and shit. What's more fun playing with Barbies or building a huge-ass castle and then creating a massive battle that takes all afternoon and then at the end you just smash it. I'll take number two.
|Is this sexist?|
Why do women think toys marketed to them is sexism? And the eating disorder group coming out at LEGO is ridiculous. I can think of 10,000 things that make women feel more pressure to be skinny than stupid shapely LEGOs. Goddamnit leave my childhood go-to company alone freakin' assholes. They are just plastic blocks.
|Or is this sexist?|
I mean remember back in the day when a boy would play with LEGOs and girls would get those plastic play house things? What were the varieties of those weird things? There was a kitchen with fake food, and a play-vacuum, how motherfucking sexist is that? LEGOs teach problem-solving and shit, the other stuff just taught being a housewife. I got your back to the death LEGO guys, fuck the haters.