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Monday, October 10, 2011

Netflix Backtracking

From the NY Times:
Abandoning a break-up plan it announced last month, Netflix said Monday morning that it had decided to keep its DVD-by-mail and online streaming services together under one name and one Web site.
The company admitted that it had moved too fast when it tried to spin-off the old-fashioned DVD service into a new company called Qwikster.

“We underestimated the appeal of the single Web site and a single service,” Steve Swasey, a Netflix spokesman, said in a telephone interview. He quickly added: “We greatly underestimated it.”

Mr. Swasey said that the Netflix chief executive Reed Hastings declined an interview request. But in a statement, Mr. Hastings said, “Consumers value the simplicity Netflix has always offered and we respect that. There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.”

Well at least that is over. I mean no one actually thought Netflix would survive splitting up it's services right? My question is what the fuck are these top execs at the company thinking? I mean for fuck's sake he says in the statement consumers value the simplicity of Netflix. No shit guy, now keep everything simple and just shut the fuck up. You already hiked the prices and when it comes down to it no one really cares that much because Netflix is tits. But just leave it at that. You guys single-handedly killed Blockbuster and your only real competition is Red Box, relax guys, and stop making retarded decisions that are going to keep kind of pissing people off.  Just enjoy being the movie kings and shut the fuck up.

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